Privacy policy

PRIVACY POLICY

Last updated: February 14, 2026

Soul Dog operates this store and the associated website, including all information, content, features, tools, products, and services (the “Services”), to provide you as a customer with a proper shopping experience.

Our store is technically supported by Shopify, which enables us to provide our Services to you.

This Privacy Policy describes how we collect, use, and share your personal data when you visit, use, make a purchase from, or otherwise communicate with us through our Services.

In the event of any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail regarding the processing of personal data.

By using our Services, you confirm that you have read and understood this Privacy Policy.

1. Personal Data We Collect

“Personal Data” means information that identifies you or can be associated with you.

Depending on how you use our Services, we may collect the following categories of data:

  • Contact Information: Name, billing and shipping address, phone number, email address
  • Payment Information: Credit or debit card details, payment confirmations, transaction details
  • Account Information: Username, password, security settings
  • Transaction Information: Products viewed, purchased, returned, or exchanged
  • Communication Information: Content from customer inquiries or support requests
  • Device Information: IP address, browser type, device type, network information
  • Usage Information: Information about your interaction with our store

2. Sources of Data

We collect personal data:

  • Directly from you (e.g. when placing orders or contacting us)
  • Automatically through cookies and similar technologies
  • From service providers (e.g. payment providers)
  • From business partners or third parties

3. Purposes of Processing

We use your data for:

Providing Our Services

  • Processing orders and payments
  • Shipping and handling returns
  • Account management
  • Personalized product recommendations

Marketing and Advertising

  • Sending promotional emails (you can unsubscribe at any time)
  • Displaying personalized advertising

Security and Fraud Prevention

  • Protection against fraud or misuse
  • Ensuring secure payment processing

Customer Communication

  • Responding to inquiries
  • Customer support

Legal Obligations

  • Compliance with legal requirements
  • Enforcement of our rights

4. Sharing of Personal Data

We may share personal data with:

  • Shopify (technical platform provider)
  • Payment service providers
  • Shipping service providers
  • IT and hosting providers
  • Marketing partners

Personal data will only be shared where necessary for contract fulfillment, legally required, or otherwise permitted.

5. Relationship with Shopify

Our Services are technically provided through Shopify. Shopify processes certain personal data to provide and improve the platform.

For more information, please refer to Shopify’s Privacy Policy:
https://privacy.shopify.com

6. Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices of those third-party websites.

7. Data of Minors

Our Services are not directed to minors. We do not knowingly collect personal data from individuals under the age of 16.

8. Data Security and Retention

We take appropriate technical and organizational measures to protect your data.

Retention periods depend on:

  • Contract fulfillment
  • Legal retention obligations
  • Legitimate business interests

9. Your Rights (EU / GDPR)

As a data subject, you have the following rights:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to data portability
  • Right to restriction of processing
  • Right to object
  • Right to withdraw consent

To exercise your rights, please contact us using the contact details provided below.

10. Complaints

You have the right to lodge a complaint with a data protection supervisory authority.
In Italy, this is the competent data protection authority.

11. International Data Transfers

Data may be processed outside the European Union.
In such cases, appropriate safeguards will be implemented (e.g. EU Standard Contractual Clauses).

12. Changes

We reserve the right to update this Privacy Policy.
The date of the latest update will be adjusted accordingly.

13. Data Controller

The controller responsible for data processing is:

Soul Dog
Tatjana Purpura
Via delle Pomelie 29
90049 Terrasini (PA)
Italy
Email: souldog@europe.com